<aside> 💼 Hi! I'm Yurawati (Yura for short)
I create content with a marketer’s understanding of growth, a creator’s instinct for what makes people stop scrolling and a consumer’s understanding of what makes them care. Having worked on brands, creating content myself and being chronically online, for better or worse, I bring all three perspectives to the table.
Experience: 8 years in content marketing.
Expertise: Content strategy, Copywriting, Social media growth, Performance marketing (Meta, google, TikTok), Brand positioning and strategy, Consumer psychology/insights, Creative direction, Social-first campaigns, Brand storytelling, CRM, SEO, etc
Industries: D2C, B2C, e-commerce, consumer tech & fintech.
Markets: India, US, AUS, UK.
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I started my career in 2018 after completing my Master's and have since spent 8+ years working across content marketing, brand and growth. I'm a visual writer by instinct. I think in hooks, payoff, visual transitions and narrative flow, while integrating audience psychology and consumer insights into my creative decisions.
► Meta Ads, Google, TikTok — Direct response video & static ads
► Instagram — Reels, carousels, captions, brand-influencer collabs
► LinkedIn — Thought leadership posts
► Twitter/X — Trends, threads, community engagement
► Youtube — Long-form podcasts, Case study scripts